Atlanta Added to International Cities Set to Host the Dow Live Earth Run for Water

Atlanta Added to International Cities Set to Host the Dow Live Earth Run for Water - The Largest Global Water Initiative in History to Help Solve the World Water Crisis

Other International Cities Hosting the Event Include Buenos Aires, Cape Town, Chicago, Hong Kong, Jimbaran, London, Los Angeles, Manchester, Melbourne, Mexico City, Milan, Minneapolis, New York, Paris, Rio de Janeiro, Sao Paulo, Singapore City, Stockholm, Toronto and Washington, D.C. Dow Live Earth Run For Water is Supported by a Coalition of 20 Global Water Non-Governmental Organizations

/PRNewswire/ -- Today, Live Earth announced that Atlanta has been added to the list of cities hosting the largest worldwide water initiative on record to help combat the global water crisis. The Dow Live Earth Run for Water - to take place April 18, 2010 - will consist of a series of 6 km run/walks (the average distance many women and children walk every day to secure water) taking place over the course of 24 hours in countries around the world, featuring concerts and water education activities aimed at igniting a tipping point to help solve the water crisis. Jessica Biel, Alexandra Cousteau, Pete Wentz, Angelique Kidjo and Jenny Fletcher will lend their names and their time in support of this important cause.

Atlanta's Dow Live Earth Run for Water event will take place in downtown Atlanta with the start/finish at the Water Village area located at Pemberton Place, adjacent to the World of Coca-Cola and the Georgia Aquarium. The 6k course will take participants through nearby neighborhoods.

"With the recent drought situation and the questionable future of Lake Lanier as a significant water source for the region, the water crisis is something that really hits home for millions of Atlantans," stated race director Tracey Russell. "The Atlanta Track Club is proud to be partnering with Live Earth in support of the Dow Live Earth Run for Water to help drive awareness of both the global and regional water crisis."

Water scarcity is an issue affecting countries, communities and families all over the world. One in eight people don't have access to safe, clean drinking water. Eighty-eight percent of diarrheal cases worldwide are linked to inadequate and unsafe water. These cases result in 1.5 million deaths each year, mostly among children under five. In these areas, women and children are forced to walk 6 km (3.7 miles) each day to secure water that is likely unsuitable for drinking. The water crisis can be felt in metropolitan Atlanta as well, with the recent ruling from a federal judge that Lake Lanier was not constructed for water supply among the biggest and most imminent economic threats to the region.

Everybody counts in helping to solve the water crisis. The Dow Live Earth Run for Water is a global movement focused on the actions individuals can take to effectively address the issue. People are encouraged to START solving the problem today, RUN in a Dow Live Earth Run for Water run/walk in their community or organize their own run/walk through the Friends of Live Earth program, SAVE water in their home and local community through conservation efforts, GIVE money to support clean, safe water projects and SPEAK UP by signing the Live Earth petition to add water as a basic human right to the U.N. Declaration of Human Rights.

"Water scarcity is an issue that affects all of us and we all have a responsibility to do our part to help solve this global crisis," said actor and Dow Live Earth Run for Water supporter Jessica Biel. "The beauty of the Dow Live Earth Run for Water is that it gives us a platform to encourage others to be part of the solution to help everyone have access to clean, safe drinking water."

The Dow Live Earth Run for Water run/walk registration is now open via The Active Network at http://liveearth.org/run. All participants will receive a free online ActiveTrainer plan to help them prepare for the event. Ten percent of all registration fees for Atlanta will go directly to Global Water Challenge, the NGO beneficiary of all funds raised in the United States.

"The world water crisis is the single greatest avoidable health challenge of our time," said Paul Faeth, president of Global Water Challenge, the lead beneficiary and non-profit partner for the Dow Live Earth Run for Water in the United States. "There is a solution. With appropriate funding and scaling simple technology, we believe we have the ability to ensure universal access to clean and safe drinking water. The Dow Live Earth Run for Water will serve as a catalyst to rally the world community around the critical issue of water scarcity and empower citizens to be part of the solution."

"Dow is proud to be the title sponsor for this groundbreaking event," said Ian Barbour, general manager at Dow Water & Process Solutions, a business unit of Dow. "As part of our 2015 Sustainability Goals, we are committed to leveraging science and technology to help solve some of the world's greatest challenges - like the water crisis. Our partnership with Live Earth is just one of the many ongoing efforts Dow is making to address water scarcity and help millions of people around the world gain access to safe, clean drinking water."

For more information about the Dow Live Earth Run for Water, visit http://liveearth.org/.

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Fox 5 Atlanta Oxendine, Barnes Top Picks For Governor

A poll to be released Wednesday by Strategic Vision, LLC, a public relations and public affairs agency, shows that state insurance commissioner John Oxendine and former governor Roy Barnes are the leading candidates for Georgia's governor.

If the Republican primary for Governor were held today, for whom would you vote, Nathan Deal, Karen Handel, Eric Johnson, Ray McBerry, John Oxendine, or Austin Scott? (Republicans Only)

John Oxendine 35%
Karen Handel 13%
Nathan Deal 12%
Eric Johnson 4%
Ray McBerry 2%
Austin Scott 2%
Undecided 32%

If the Democratic primary for Governor was held today, for whom would you vote, Thurbert Baker, Roy Barnes, Dubose Porter, or David Poythress? (Democrats Only)

Roy Barnes 49%
Thurbert Baker 30%
David Poythress 5%
Dubose Porter 2%
Undecided 14%

Strategic Vision, LLC is an Atlanta-headquartered public relations and public affairs agency. Results are based on telephone interviews with 800 likely voters in Georgia, aged 18+, and conducted June 12-14, 2009 by telephone. The margin of sampling error is ±3 percentage points. Additional information on Strategic Vision, LLC may be obtained at www.strategicvision.biz.

"While it remains early in the campaign, Team Oxendine notes that John Oxendine continues to lead in every independent poll and leads the undecided category - the first time a Republican candidate has done so with the current field," said campaign manager Kathryn Ballou.

"We are proud that John Oxendine continues to earn the support of Republicans across Georgia. With Governor Barnes entrance into the race, Georgia Republicans understand that our Party must support the candidate who can win in November of 2010. These numbers indicate John Oxendine is that candidate," said Ballou.

John Oxendine
Governor 2010

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Tour De Georgia Presented By AT&T Generates $38.6M Direct Economic Impact For State Of Georgia

One month after the completion of the sixth annual Tour de Georgia presented by AT&T, a post-event evaluation has determined that the direct economic impact of the event reached $38.6 million for Georgia. This surpassed the 2007 economic impact number of $27 million by 40%.

The 2008 Tour de Georgia presented by AT&T, recognized as America’s premier, professional cycling event and rolling festival that covered over 600 miles and seven days each spring, concluded April 27 in Atlanta. Economic impact was determined using data collected by crowd intercept surveys at all start and finish host venue locations.

North Georgia College and University managed the survey development and data collection. The Bureau of Business Research and Economic Development of Georgia Southern University was responsible for data input and analysis. The regional input-output modeling program IMPLAN was used to construct a model of Georgia and models of each region by stage. A total of 1,196 completed surveys were collected between April 21-27 at the 12 host communities which staged either a Tour start or a Tour finish venue.

“We can’t tell how much of the change is due to methodology, but we believe that one of the reasons for the large increase (in economic impact) over last year is inflation, particularly in gasoline. Some of the increase is also due to the significant increase in the number of international visitors. The increase in international visitors is probably due to the devaluation of the dollar making a U.S. trip more affordable,” said Phyllis Isley, Director, Bureau of Business Research and Economic Development at Georgia Southern University.

Economic indicators included assessment of dollars spent by visitors (residents of the area not included) for meals, lodging, transportation, retail and miscellaneous recreation. Analysis of crowd sizes was determined by Georgia State Patrol and local law enforcement estimates. While the attendance figures for 2008 were down 20% from last year, over 400,000 this year as compared to 515,000 in 2007 and 500,000 in 2006, spending was up significantly during the event.

"We were delighted to host the Team Time Trial stage of the Tour de Georgia presented by AT&T. "For a first time event -- and on a Thursday -- we were extremely pleased with the spectator turnout and the event overall," said Road Atlanta President Geoff Lee, regarding an estimated attendance of 20,000 fans at Stage 4. “A majority of these very enthusiastic cycling fans were making their first visit to Road Atlanta and obviously had a good time. From a marketing standpoint, the Tour was very successful for us. We hope these new fans will come back for our major events like the 11th annual Petit Le Mans Oct. 1-4."

The Tour was founded in 2003 as a tourism vehicle to showcase Georgia and its communities by the marketing arm of the state, now known as the Georgia Department of Economic Development. GDEcD is responsible for developing tourism, which is Georgia’s second largest industry behind agriculture. The Tour has proven that it is indeed a strong sports property that is more than a bicycle race. In just six years since its inception, the Tour de Georgia has produced big numbers – 3.2 million spectators and over $186 million direct economic impact to the state of Georgia.

“The Tour de Georgia presented by AT&T is a terrific event that brings long-lasting economic impact to Georgia,” said Ken Stewart, commissioner of the Georgia Department of Economic Development, the agency that serves as a marketing arm for the state and presenting sponsor of the Tour de Georgia. “Our communities look forward each year not only to the excitement surrounding the Tour, but to the worldwide exposure they gain by hosting it. The Tour de Georgia is not only one of the world’s premiere cycling events, it is a major international tourism attraction for Georgia.”

In addition, the Tour de Georgia presented by AT&T is proud to have set a record in 2008 for funds raised for its beneficiaries, the Aflac Cancer Center and Blood Disorders Service of Children’s Healthcare of Atlanta and the Georgia Cancer Coalition. This was the first year the Tour engaged with helping Children’s Healthcare, and it was the sixth consecutive year partnering with the Coalition. With donations pledges from Tour sponsors and generated by ancillary events throughout race week, the Tour de Georgia was able to donate over $500,000 for its charities, doubling what had been done in the past five years.

"The Tour de Georgia presented by AT&T is an international sporting event that brings thousands of spectators and cyclists to our great state. We also worked very hard to promote healthy living and lifestyles among our citizens and guests. This year's Health & Wellness Expos were a hit at every stop, from Savannah to Atlanta. We were able to a raise a record amount of money and awareness for our beneficiary as well, Children's Healthcare," said Lt. Governor Casey Cagle, who serves as the Chairman of the Tour de Georgia Foundation.

The Tour de Georgia gained international stature in 2004 when Tour de France champion and cancer survivor Lance Armstrong won the event. In 2005 the Tour de Georgia was elevated to a 2. Hors Classe (2.HC) road cycling competition by the world’s governing body of the sport, the Union Cycliste International (UCI) and expanded from six to seven days. This made the Tour de Georgia one of the highest rated stage races outside of Europe, and gained the distinction as a tune-up event for the prestigious Tour de France. Four teams in the field this year expect to race in the Tour de France in July, including American-based teams High Road and Slipstream Chipotle presented by H30, German-based Gerolsteiner, and Denmark’s Team CSC. The 2008 Tour de Georgia presented by AT&T was won by Team High Road’s Kanstantin Sivtsov of Belarus.

2008 Overall State Direct Economic Impact:
- $ 38.6 million is an increase of 40% from 2007, which generated a direct economic impact of $27.56 million
- 41% of spectators indicated they stayed more than one night during their visit to Georgia, specifically to watch the Tour
- Of those overnight visitors, 6% were International visitors (an overall increase of 5% from 2007)
- The average overnight visitor spent $380 per day at the Tour; 55% of that going to accommodations and transportation costs.