Tuesday, November 10, 2009

Atlanta Added to International Cities Set to Host the Dow Live Earth Run for Water

Atlanta Added to International Cities Set to Host the Dow Live Earth Run for Water - The Largest Global Water Initiative in History to Help Solve the World Water Crisis

Other International Cities Hosting the Event Include Buenos Aires, Cape Town, Chicago, Hong Kong, Jimbaran, London, Los Angeles, Manchester, Melbourne, Mexico City, Milan, Minneapolis, New York, Paris, Rio de Janeiro, Sao Paulo, Singapore City, Stockholm, Toronto and Washington, D.C. Dow Live Earth Run For Water is Supported by a Coalition of 20 Global Water Non-Governmental Organizations

/PRNewswire/ -- Today, Live Earth announced that Atlanta has been added to the list of cities hosting the largest worldwide water initiative on record to help combat the global water crisis. The Dow Live Earth Run for Water - to take place April 18, 2010 - will consist of a series of 6 km run/walks (the average distance many women and children walk every day to secure water) taking place over the course of 24 hours in countries around the world, featuring concerts and water education activities aimed at igniting a tipping point to help solve the water crisis. Jessica Biel, Alexandra Cousteau, Pete Wentz, Angelique Kidjo and Jenny Fletcher will lend their names and their time in support of this important cause.

Atlanta's Dow Live Earth Run for Water event will take place in downtown Atlanta with the start/finish at the Water Village area located at Pemberton Place, adjacent to the World of Coca-Cola and the Georgia Aquarium. The 6k course will take participants through nearby neighborhoods.

"With the recent drought situation and the questionable future of Lake Lanier as a significant water source for the region, the water crisis is something that really hits home for millions of Atlantans," stated race director Tracey Russell. "The Atlanta Track Club is proud to be partnering with Live Earth in support of the Dow Live Earth Run for Water to help drive awareness of both the global and regional water crisis."

Water scarcity is an issue affecting countries, communities and families all over the world. One in eight people don't have access to safe, clean drinking water. Eighty-eight percent of diarrheal cases worldwide are linked to inadequate and unsafe water. These cases result in 1.5 million deaths each year, mostly among children under five. In these areas, women and children are forced to walk 6 km (3.7 miles) each day to secure water that is likely unsuitable for drinking. The water crisis can be felt in metropolitan Atlanta as well, with the recent ruling from a federal judge that Lake Lanier was not constructed for water supply among the biggest and most imminent economic threats to the region.

Everybody counts in helping to solve the water crisis. The Dow Live Earth Run for Water is a global movement focused on the actions individuals can take to effectively address the issue. People are encouraged to START solving the problem today, RUN in a Dow Live Earth Run for Water run/walk in their community or organize their own run/walk through the Friends of Live Earth program, SAVE water in their home and local community through conservation efforts, GIVE money to support clean, safe water projects and SPEAK UP by signing the Live Earth petition to add water as a basic human right to the U.N. Declaration of Human Rights.

"Water scarcity is an issue that affects all of us and we all have a responsibility to do our part to help solve this global crisis," said actor and Dow Live Earth Run for Water supporter Jessica Biel. "The beauty of the Dow Live Earth Run for Water is that it gives us a platform to encourage others to be part of the solution to help everyone have access to clean, safe drinking water."

The Dow Live Earth Run for Water run/walk registration is now open via The Active Network at http://liveearth.org/run. All participants will receive a free online ActiveTrainer plan to help them prepare for the event. Ten percent of all registration fees for Atlanta will go directly to Global Water Challenge, the NGO beneficiary of all funds raised in the United States.

"The world water crisis is the single greatest avoidable health challenge of our time," said Paul Faeth, president of Global Water Challenge, the lead beneficiary and non-profit partner for the Dow Live Earth Run for Water in the United States. "There is a solution. With appropriate funding and scaling simple technology, we believe we have the ability to ensure universal access to clean and safe drinking water. The Dow Live Earth Run for Water will serve as a catalyst to rally the world community around the critical issue of water scarcity and empower citizens to be part of the solution."

"Dow is proud to be the title sponsor for this groundbreaking event," said Ian Barbour, general manager at Dow Water & Process Solutions, a business unit of Dow. "As part of our 2015 Sustainability Goals, we are committed to leveraging science and technology to help solve some of the world's greatest challenges - like the water crisis. Our partnership with Live Earth is just one of the many ongoing efforts Dow is making to address water scarcity and help millions of people around the world gain access to safe, clean drinking water."

For more information about the Dow Live Earth Run for Water, visit http://liveearth.org/.

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