Coca-Cola to Unveil New Bottle at Turner Field

(BUSINESS WIRE)--There’s a giant new state-of-the-art Coca-Cola bottle stepping up to the plate, and it’s sure to be a hit with Braves fans. The sparkling new 49-foot-tall Coca-Cola Contour bottle will be unveiled at Turner Field, home of the Atlanta Braves, on July 16th.

The new 21st century rendition of the iconic Coca-Cola Contour bottle replaces the original Coca-Cola Sky Field bottle, which stood high above left field for the past 12 years. With a high-resolution, programmable screen serving as the bottle’s famous red label and lights that can produce millions of different colors, the new bottle will offer a high-tech way to celebrate a Braves’ home run while carrying on the traditional fireworks celebration for which the original bottle was known.

“Enjoying an ice-cold Coca-Cola at a Braves game is the essence of summer in Atlanta, and we think the new Coca-Cola bottle really captures the specialness of that experience,” said Katie Bayne, chief marketing officer, Coca-Cola North America. “The bottle is designed to be entertaining for the fans as well, and we think it will add a new sense of excitement to the experience of being at Turner Field for a game.”

The outside of the bottle is made of a polycarbonate high-impact material and traced in 3,000 tri-colored LED's (Light-Emitting Diodes), each capable of producing over 16 million different colors. The new bottle will be officially unveiled by Coca-Cola and Braves executives including Hank Aaron at a special ceremony at home plate before the start of the Braves July 16th game against the New York Mets at Turner Field. During that game, Coca-Cola and the Braves will distribute genuine pieces of memorabilia from the original Coca-Cola Sky Field bottle to a number of lucky Braves fans. The bottle was fabricated by Freeman Company of Dallas, Texas.

The festivities will continue throughout the weekend, with Coca-Cola Recycling Nights on July 17th and 18th. The Coca-Cola Recycling Education Vehicle (REV) will be on site, featuring recycling trivia games where fans can win prizes, including a Braves Recycling Team t-shirt made from recycled PET. In addition, a concert by the All American Rejects after the Braves game will take place on July 18th.

“The iconic Coca-Cola bottle has been a part of Turner Field since we opened our doors, and the new bottle is an entertaining reminder to Braves fans that America’s favorite pastime and ice-cold Coca-Cola help make summer time special,” said Derek Schiller, executive vice president, Sales and Marketing, Atlanta Braves.

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Iconic Turner Field Coca-Cola Bottle Bids Farewell

(BUSINESS WIRE)--Going…going…gone! After 12 years, more than 1,000 home run celebrations and countless family ballpark memories, the 42-foot-tall Coca-Cola Contour bottle standing high above left field will be retired from Coca-Cola Sky Field at Turner Field on July 2. The iconic Coca-Cola bottle has served as a focal point of celebration for Braves fans since its creation in 1997. A new 21st century version of the classic bottle, slated to hit Coca-Cola Sky Field later this summer, is sure to impress.

“The original bottle wonderfully symbolized Coca-Cola’s longstanding relationship with America’s favorite pastime,” said Katie Bayne, chief marketing officer, Coca-Cola North America. “The Coca-Cola bottle in Coca-Cola Sky Field has stood as a distinctive reminder that drinking a Coke is part of summer’s simple pleasures, just like being at a Braves game with your friends and family.”

The Coca-Cola bottle, made of over 11,000 pieces of authentic Atlanta Braves baseball equipment including 6,680 baseballs, 290 bats and 86 gloves, was built as Coca-Cola Sky Field’s main attraction. Four hundred and thirty-five feet from home plate and 80 feet above the field, the Coca-Cola bottle is positioned in Turner Field’s most unique vantage point and is the source of many lasting baseball memories.

Fans are encouraged to visit the original bottle for one last photo and to post these photos and their memories on the Coca-Cola Bottle Facebook page, http://tinyurl.com/kt4hoc, created especially for the bottle’s official retirement. In honor of the famous bottle’s retirement, the first 15,000 fans to enter the stadium on July 2, will receive a commemorative 8-oz bottle with a depiction of Coca-Cola Sky Field.

“Coca-Cola Sky Field and the Coca-Cola bottle really set Turner Field apart from other Major League Baseball stadiums,” said Derek Schiller, executive vice president, Sales and Marketing, Atlanta Braves. “The bottle is not only entertaining, it reminds fans that one of America’s most iconic brands was created right here in Atlanta. Braves baseball and Coca-Cola are both sources of pride for Atlantans, so we do all we can to enhance the fan experience at Turner Field.”

The new Coca-Cola bottle will be constructed in Coca-Cola Sky Field later this summer. A special rendering of the new design will be revealed at an upcoming game before the bottle makes its official debut. Promising to be a more high-tech version of the beloved original bottle, the new bottle will offer even more ways to entertain Braves fans. “We can't wait to build on the legacy of our Braves partnership and share our new bottle with Atlantans later this summer,” said Bayne.

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The City of Atlanta to Sponsor One of the Largest One-Day Electronic Waste Recycling Events in the Southeast

/PRNewswire/ -- Don't just throw it away; bring it to E-Waste Recycling Day!

In observance of Earth Day 2009, the city Atlanta will host one of the largest single-day electronic waste collections in the southeast from 9:00 a.m. - 1:00 p.m. on Saturday, April 18 at Turner Field's Orange Lot.

According to Forbes.com, Atlanta ranks among "America's Most Wired Cities." And over the last seven years, residents have become increasingly environmentally conscious when it comes to disposing of their household electronics.

Hundreds of residents will drop off their old television sets, computers and other household electronics to be recycled this Saturday. This year the city will also accept lead batteries, including automotive batteries, with the help of the event's newest national partner Advance Auto Parts.

Georgia Power will provide a free energy-efficient CFL light bulb to each participant who commits to replacing their older light bulbs with the newer, cost and energy efficient bulbs.

In addition to Advance Auto Parts, the city of Atlanta is honored to welcome WABE 90.1 FM as new local sponsor. WABE delivers NPR news, classical music, and arts and culture programming to more than 400,000 listeners weekly in metro Atlanta.

"WABE 90.1 FM is pleased to partner with the city of Atlanta and its Electronic Waste Recycling Day," said John Weatherford, Public Broadcasting Atlanta General Manager. "Participating in this worthwhile cause is our way of supporting e-waste recycling. We also encourage the recycling of analog television sets with the approach of our digital conversion on June 12."

Today, electronics account for up to five percent of landfill volume and contribute up to 70 percent of the toxins found in landfills because every year newer and better products are being sold to consumers.

The goal of Electronic Waste Recycling Day is to promote the recovery, reuse, and recycling of obsolete electronic equipment and to encourage the design, manufacture, and purchase of environmentally responsible electronic equipment.

The event is sponsored by Atlanta City Councilwoman Carla Smith; Keep Atlanta Beautiful; Turner Field; Atlanta Recycling Solutions, LLC.; WABE Radio 90.1 FM; Advance Auto Parts; the city of Atlanta Department of Public Works, the U.S. Environmental Protection Agency; and Craft Creation & Design, LLC.

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Coca-Cola and the Atlanta Braves team up in 2009 to increase recycling at Turner Field

Coca-Cola and the Atlanta Braves have joined their green initiatives to increase recycling at Turner Field and to highlight the benefits of recycling. Beginning on Opening Day, Braves game day staff will be outfitted in shirts made from recycled PET plastic bottles. Parking attendants, security staff, ushers, game entertainment staff, ticket takers and guest relations personnel will all be wearing the shirts, which contain yarn made from five recycled plastic bottles. The shirts all feature a Braves logo on the chest, a Coca-Cola Recycling logo on the sleeve and the Coke "Give it Back" recycling logo on the yoke.

"We envision a world where our packaging is seen as a valuable resource that can be re-used to produce a number of products, from new beverage containers to shirts and bags," said John Burgess, President and CEO, Coca-Cola Recycling. "This comprehensive program with the Braves is a great way for baseball fans to show their support for their hometown team and the environment."

Throughout the season, Braves fans will be able to recycle their plastic bottles in more than 250 branded recycling bins and barrels placed around Turner Field as part of the recycling and education program supported by Coca-Cola Recycling LLC. To kick off the program, the Coca-Cola Recycling Educational Vehicle will be in front of Turner Field on Opening Day, educating and entertaining fans with contests, videos, music and prizes. A video will be shown during each Braves game that educates fans on the life-cycle of a 20-ounce Coke bottle, from the point of purchase until it is reused to make apparel. An in-game baseball trivia contest sponsored by Coca-Cola Recycling will give fans an opportunity to win a Braves prize pack including items made from recycled plastic bottles.

"Our long-standing relationship with Coca-Cola has given us many ways to engage our fans," said Derek Schiller, Braves Executive Vice President of Sales and Marketing. "I can't think of a better way to educate our fans on the value of recycling than to show them how these fantastic shirts can come to life when people do something as simple as recycle a plastic bottle."

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Waste Management and Sony Electronics to Host Free Electronics Recycling Event

PRNewswire/ -- To encourage consumers to recycle electronic devices in an environmentally sound manner, Sony Electronics Inc. and Waste Management Recycle America are asking Atlanta-area residents to take action and recycle their old electronics for free Nov. 22 at Turner Field from 9 a.m. to 4 p.m. The first 2,000 participants to drop off their unwanted electronics will receive a free, environmentally friendly cloth tote.

According to the U.S. Environmental Protection Agency, 82 percent of the 2.25 million tons of old TVs, cell phones and computer products generated in the last two years ended up in landfills. By recycling old electronics products, useful materials -- such as glass, plastic and metals -- can be collected and re-used in the manufacture of other products. Since their partnership began, Sony Electronics and Waste Management have collected more than 11.1 million pounds of electronics waste, and the companies anticipate that number will grow exponentially as they continue to host events throughout the country.

Typically, residents would need to pay for their electronics to be properly collected and recycled, but as part of their ongoing efforts to help consumers recycle electronic devices safely, Sony Electronics and Waste Management are picking up the tab for this weekend's event, where any brand of electronics will be collected for free. In addition, the companies have committed to collecting and processing these items in an environmentally sound manner.

Both Sony and Waste Management are signatories to the Basel Action Network's Manufacturers' Commitment to Responsible E-Waste Recycling. The actions signify the companies' agreement to conduct their electronics recycling programs transparently and in accord with rigorous environmental and worker safety standards, and adhere to measures to prevent the export of hazardous e-waste to developing countries.

The event is part of Sony Electronics' ongoing Take Back Recycling program, which provides free recycling for Sony products. This national effort is also bringing attention to recycling e-waste and educating the public that there are alternatives to trashing electronics, and that -- through recycling -- natural resources can be used again and greenhouse emissions are reduced in the process.

"Sony Electronics intends to lead the industry in environmental stewardship by providing consumers with end-of-life solutions through our Take Back Recycling Program," said Mark Small, vice president of environment, safety and health for Sony Electronics. "These special recycling events help us inform consumers that with Waste Management, Sony Electronics has established a local permanent drop-off location which they can use all year long to recycle their electronics when unplugged for the last time."

This coming February, all television stations will transition from broadcasting on analog airwaves to digital. Some older televisions will not be able to pick up the digital transmission, so Sony Electronics and Waste Management are taking a proactive approach to this issue by offering residents a permanent network of drop-off points that gives consumers a convenient way to recycle their old televisions through the Take Back Recycling Program, through which this weekend's event is possible.

"People are seeking services to help them recycle electronic waste responsibly and economically," said Matthew Coz, vice president of Growth and Commodity Sales, Waste Management Recycle America. "We hope to collect as much recyclable material as possible through this free event. It is our way of demonstrating a shared commitment with the community, by providing outstanding customer service and environmental stewardship."

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