Coca-Cola to Unveil New Bottle at Turner Field

(BUSINESS WIRE)--There’s a giant new state-of-the-art Coca-Cola bottle stepping up to the plate, and it’s sure to be a hit with Braves fans. The sparkling new 49-foot-tall Coca-Cola Contour bottle will be unveiled at Turner Field, home of the Atlanta Braves, on July 16th.

The new 21st century rendition of the iconic Coca-Cola Contour bottle replaces the original Coca-Cola Sky Field bottle, which stood high above left field for the past 12 years. With a high-resolution, programmable screen serving as the bottle’s famous red label and lights that can produce millions of different colors, the new bottle will offer a high-tech way to celebrate a Braves’ home run while carrying on the traditional fireworks celebration for which the original bottle was known.

“Enjoying an ice-cold Coca-Cola at a Braves game is the essence of summer in Atlanta, and we think the new Coca-Cola bottle really captures the specialness of that experience,” said Katie Bayne, chief marketing officer, Coca-Cola North America. “The bottle is designed to be entertaining for the fans as well, and we think it will add a new sense of excitement to the experience of being at Turner Field for a game.”

The outside of the bottle is made of a polycarbonate high-impact material and traced in 3,000 tri-colored LED's (Light-Emitting Diodes), each capable of producing over 16 million different colors. The new bottle will be officially unveiled by Coca-Cola and Braves executives including Hank Aaron at a special ceremony at home plate before the start of the Braves July 16th game against the New York Mets at Turner Field. During that game, Coca-Cola and the Braves will distribute genuine pieces of memorabilia from the original Coca-Cola Sky Field bottle to a number of lucky Braves fans. The bottle was fabricated by Freeman Company of Dallas, Texas.

The festivities will continue throughout the weekend, with Coca-Cola Recycling Nights on July 17th and 18th. The Coca-Cola Recycling Education Vehicle (REV) will be on site, featuring recycling trivia games where fans can win prizes, including a Braves Recycling Team t-shirt made from recycled PET. In addition, a concert by the All American Rejects after the Braves game will take place on July 18th.

“The iconic Coca-Cola bottle has been a part of Turner Field since we opened our doors, and the new bottle is an entertaining reminder to Braves fans that America’s favorite pastime and ice-cold Coca-Cola help make summer time special,” said Derek Schiller, executive vice president, Sales and Marketing, Atlanta Braves.

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Coca-Cola and the Atlanta Braves team up in 2009 to increase recycling at Turner Field

Coca-Cola and the Atlanta Braves have joined their green initiatives to increase recycling at Turner Field and to highlight the benefits of recycling. Beginning on Opening Day, Braves game day staff will be outfitted in shirts made from recycled PET plastic bottles. Parking attendants, security staff, ushers, game entertainment staff, ticket takers and guest relations personnel will all be wearing the shirts, which contain yarn made from five recycled plastic bottles. The shirts all feature a Braves logo on the chest, a Coca-Cola Recycling logo on the sleeve and the Coke "Give it Back" recycling logo on the yoke.

"We envision a world where our packaging is seen as a valuable resource that can be re-used to produce a number of products, from new beverage containers to shirts and bags," said John Burgess, President and CEO, Coca-Cola Recycling. "This comprehensive program with the Braves is a great way for baseball fans to show their support for their hometown team and the environment."

Throughout the season, Braves fans will be able to recycle their plastic bottles in more than 250 branded recycling bins and barrels placed around Turner Field as part of the recycling and education program supported by Coca-Cola Recycling LLC. To kick off the program, the Coca-Cola Recycling Educational Vehicle will be in front of Turner Field on Opening Day, educating and entertaining fans with contests, videos, music and prizes. A video will be shown during each Braves game that educates fans on the life-cycle of a 20-ounce Coke bottle, from the point of purchase until it is reused to make apparel. An in-game baseball trivia contest sponsored by Coca-Cola Recycling will give fans an opportunity to win a Braves prize pack including items made from recycled plastic bottles.

"Our long-standing relationship with Coca-Cola has given us many ways to engage our fans," said Derek Schiller, Braves Executive Vice President of Sales and Marketing. "I can't think of a better way to educate our fans on the value of recycling than to show them how these fantastic shirts can come to life when people do something as simple as recycle a plastic bottle."

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