BUSINESS WIRE--W Hotels Worldwide, the fastest growing luxury hotel brand in the world, sends a surge through the South with the grand opening of W Atlanta-Midtown. This sleek, techno glam hotel, designed by I-CRAVE, Stephen Alton, Fruchtman Associates, and Ai Group in collaboration with W Hotels’ award-winning design team, features 466 guest rooms, including 33 luxurious suites, a state-of-the-art gym, glamorous pool and stylish, private cabanas, a full-service WIRED business center, and W Hotels’ signature Whatever/Whenever Concierge Service. Owned and developed by Noble Investment Group in a joint venture with AEW Capital Management, W Atlanta-Midtown will introduce four firsts to Georgia: the state’s first Bliss Spa, Chef Jean-Georges Vongerichten’s Spice Market, Rande Gerber’s Whiskey Park and a W Hotels The Store retail shop. Nestled between the magnificent Midtown Mile and picturesque Piedmont Park, W Atlanta-Midtown also features more than 30,000 square feet of ultra-modern function space equipped with the latest wired and wireless technology, making it the perfect destination for work or play.
“W Hotels continues to extend beyond the boundaries of everyday travel,” said Phil McAveety, Executive Vice President and Chief Brand Officer, Starwood Hotels & Resorts. “The opening of W Atlanta-Midtown will bring a vibrant new destination to this world-class capital, offering extraordinary experiences at every turn through W’s key lifestyle elements. We are proud to partner with Noble Investment Group to introduce this new W Hotel to Midtown Atlanta.”
The opening of W Atlanta-Midtown represents W Hotels’ second property in Atlanta, to be followed later this year by the opening the new W Atlanta-Buckhead, also developed by Noble Investment Group.
“As an anchor of Atlanta’s Midtown Mile, arguably the most desirable real estate location in the southeastern United States, our value-added re-development of the W Atlanta-Midtown represents the vital qualities of attractive, contemporary style and sensory gratification delivered with impeccable luxury service – a unique and valuable combination that we believe will resonate strongly with guests coming to Atlanta,” said Mit Shah, CEO of Noble Investment Group and a member of the owners advisory board for W Hotels Worldwide. “Having founded Noble in Atlanta more than fifteen years ago, we are pleased to have brought together the world-renowned culinary talents of Jean Georges, and the fashion, style and energy of Gerber Bar’s as a part of the W Hotels in Midtown and Buckhead. We believe the collection of these dynamic offerings along with Bliss Atlanta in Midtown will become important additions to our vibrant city that has long been underserved by stylistic, modern luxury hotels.”
W Atlanta-Midtown’s eye-catching art deco architecture features an eclectic tower of gray-black concrete, sheer glass exteriors, and curved walls designed by Stephen Alton, Fruchtman Associates, and Ai Group architects and leads to the hotel’s dramatic main entrance. Inside, the W sensory experience includes energy-driven spaces created by the renowned design team at I-CRAVE in collaboration with W Hotels’ award-winning design department. The signature W Living Room features vaulted ceilings and interactive techno-media elements, designed to create the ultimate urban playground. Guests can discover the Hidden Lounge, play in the W brand’s signature “Whisper Booths” or explore W Hotels The Store.
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