American Express Announces Atlanta, The City of Trees, to Receive $300,000 Worth of Green for Participation in Root for Our City Challenge

-(BUSINESS WIRE)--American Express announced today that it is giving the City of Atlanta $300,000 for tree-planting projects as part of the American Express Root for Our City Challenge, an initiative designed to help make eight U.S. cities cleaner, greener and more beautiful. The “City of Trees” will receive funding for tree planting programs led by Trees Atlanta, which will support the planting of 300 trees and their maintenance in residential neighborhoods and retail districts throughout the city.

Through the Root For Our City Challenge, American Express has committed $1 million toward tree planting projects for further expansion of the nation’s urban tree canopies, with Atlanta securing the largest portion of the $1 million. The additional participating cities, which included Boston, Chicago, Los Angeles, Miami, New York, San Francisco and Washington DC, will each receive $100,000 for tree planting projects in those cities that will be spearheaded by local environmentally-focused organizations.

“Trees play an important role in our local communities, from cutting carbon emissions and spurring economic development to making an area look beautiful,” said Kathy King, vice president of marketplace development, American Express Merchant Services. “While we congratulate the Atlanta community for their strong participation in the Root For Our City Challenge, we thank all of the eight participating cities, merchants and the local communities for rising to the challenge and working to green their cities.”

The final Root For Our City ranking is as follows:
1. Atlanta
2. Los Angeles
3. San Francisco
4. Miami
5. Chicago
6. Washington, DC
7. New York
8. Boston
“Trees Atlanta is absolutely bursting with this amazing news!” said Marcia Bansley, Executive Director of Trees Atlanta. “This contribution will enable us to demonstrate to the community that life can truly be more rewarding with trees – cleaner air and water, cooler temperatures, lower energy costs…the list goes on.”

“This is such an honor for Atlanta,” said Mayor Shirley Franklin. “This gift from American Express will have a tremendous impact on our city and will allow us to continue to be known as the City of Trees.”

The Root for Our City Challenge is part of American Express’s commitment to community improvement and the environment. From September 22 through October 31, 2008, American Express Cardmembers were able to vote for their city through every purchase made at a participating merchant. Cardmembers were also able to visit the rootforourcity.com website to locate merchants and learn more about the benefits of trees in an urban environment.

Project plans for the eight participating cities range from replacing storm-damaged and aging trees, to the planting of hundreds of native trees that would significantly increase the tree canopy in urban areas.

For more information about the American Express Root For Our City Challenge, visit http://www.rootforourcity.com.

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Governor Perdue Announces more Flexibility in Outdoor Watering Restrictions

Today at the Georgia Agribusiness Council’s legislative breakfast Governor Sonny Perdue announced the state will ease outdoor watering limitations through exemptions to the Level Four drought restrictions implemented in September 2007. Taking this action strikes a balance between sound management of our water resources and support of Georgia’s industries that depend on water use. Governor Perdue also announced that his call for 10 percent water use reductions on water permit holders will continue using last year’s April to September average monthly water use as the baseline.

“Georgians have demonstrated their dedication to a culture of conservation,” said Governor Sonny Perdue. “It is important to continue to encourage conservation with the 10 percent reduction, which I believe we can achieve while also supporting industries that are so essential to our state.”

Hand watering will be allowed for 25 minutes per day on an odd-even schedule between
midnight and 10 a.m. Odd numbered addresses can water on Tuesday, Thursday and Sunday. Even numbered addresses can water Monday, Wednesday and Saturday. Hand watering is defined as one person with one garden hose with a spray nozzle that shuts off when it is released.
New professionally installed landscape can be watered up to three days a week from midnight to 10 a.m. for a period of 10 weeks based on the odd/even schedule. The new schedule will help ensure the survival of new landscape without requiring more water than what is being used under the current 30-day exemption.

Anyone wishing to water new professionally installed landscape must register with the Outdoor Water Use Registration Program. The program will be hosted on the Urban Agricultural Council web site at www.urbanagcouncil.com beginning April 1, when the outdoor watering exemptions take effect. Georgians may also contact their county extension agents for assistance in getting registered.

Local governments and water utilities in the 61-county Level Four Drought Response area will still be required to achieve the Governor’s water use reduction goal of at least 10 percent. Beginning April 1, the water savings will be calculated using last year’s April-September average monthly water use.

“These steps will give consumers confidence to buy and plant new trees and shrubbery,” said Governor Perdue. “It will give retailers confidence to stock these items, and it will give producers confidence to grow them. This action will lend renewed strength to the landscaping industry in Georgia.”

More information about the drought and water conservation can be found at www.georgiaepd.com and www.conservewatergeorgia.net.

Governor Perdue also praised the work of the Georgia Agribusiness Council in helping craft the Statewide Water Management Plan, which received final passage in the State Senate yesterday. Governor Perdue will sign the water plan this afternoon, and also announce the state’s decision on outdoor pools.