Efficiency and Conservation Key to Meeting Rising Energy Demand, Southern Company CEO Says

Energy efficiency and conservation will play an increasingly important role in meeting rising energy demand, said Southern Company (NYSE:SO) Chairman, President and CEO David M. Ratcliffe during the National Association of Regulators and Utility Commissioner's Anybody Can Serve, So Let's Conserve energy efficiency campaign launch. Ratcliffe also noted that along with efficiency and conservation as first choices, a diverse portfolio of generation resources including renewables, new nuclear and advanced coal technologies would be crucial in meeting customers' electricity needs......More

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Southern Company CEO David Ratcliffe to Guest Host CNBC's Squawk Box Aug. 13

PRNewswire-FirstCall/ -- Southern Company Chairman, President and Chief Executive Officer David M. Ratcliffe will be the guest host on CNBC's Squawk Box television program from 7-9 a.m. Eastern Daylight Time Aug. 13. The general theme for Ratcliffe's two-hour appearance will be energy and the economy. Ratcliffe's guests will include Lee Thomas, CEO of Rayonier Inc., and Larkin Martin, managing partner of Martin Farms, who both also serve as directors of the Federal Reserve Bank of Atlanta.

Anchored by CNBC's Joe Kernen, Becky Quick and Carl Quintanilla, Squawk Box is the network's signature morning program. The popular pre-market morning news and talk program features leaders in business and politics.

With nearly 4.4 million customers and more than 42,000 megawatts of generating capacity, Atlanta-based Southern Company (NYSE:SO) is the premier energy company serving the Southeast, one of America's fastest-growing regions. A leading U.S. producer of electricity, Southern Company owns electric utilities in four states and a growing competitive generation company, as well as fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliability and retail electric prices that are significantly below the national average. Southern Company has been listed the top ranking U.S. electric service provider in customer satisfaction for nine consecutive years by the American Customer Satisfaction Index (ACSI).