Tuesday, July 14, 2009

Coca-Cola to Unveil New Bottle at Turner Field

(BUSINESS WIRE)--There’s a giant new state-of-the-art Coca-Cola bottle stepping up to the plate, and it’s sure to be a hit with Braves fans. The sparkling new 49-foot-tall Coca-Cola Contour bottle will be unveiled at Turner Field, home of the Atlanta Braves, on July 16th.

The new 21st century rendition of the iconic Coca-Cola Contour bottle replaces the original Coca-Cola Sky Field bottle, which stood high above left field for the past 12 years. With a high-resolution, programmable screen serving as the bottle’s famous red label and lights that can produce millions of different colors, the new bottle will offer a high-tech way to celebrate a Braves’ home run while carrying on the traditional fireworks celebration for which the original bottle was known.

“Enjoying an ice-cold Coca-Cola at a Braves game is the essence of summer in Atlanta, and we think the new Coca-Cola bottle really captures the specialness of that experience,” said Katie Bayne, chief marketing officer, Coca-Cola North America. “The bottle is designed to be entertaining for the fans as well, and we think it will add a new sense of excitement to the experience of being at Turner Field for a game.”

The outside of the bottle is made of a polycarbonate high-impact material and traced in 3,000 tri-colored LED's (Light-Emitting Diodes), each capable of producing over 16 million different colors. The new bottle will be officially unveiled by Coca-Cola and Braves executives including Hank Aaron at a special ceremony at home plate before the start of the Braves July 16th game against the New York Mets at Turner Field. During that game, Coca-Cola and the Braves will distribute genuine pieces of memorabilia from the original Coca-Cola Sky Field bottle to a number of lucky Braves fans. The bottle was fabricated by Freeman Company of Dallas, Texas.

The festivities will continue throughout the weekend, with Coca-Cola Recycling Nights on July 17th and 18th. The Coca-Cola Recycling Education Vehicle (REV) will be on site, featuring recycling trivia games where fans can win prizes, including a Braves Recycling Team t-shirt made from recycled PET. In addition, a concert by the All American Rejects after the Braves game will take place on July 18th.

“The iconic Coca-Cola bottle has been a part of Turner Field since we opened our doors, and the new bottle is an entertaining reminder to Braves fans that America’s favorite pastime and ice-cold Coca-Cola help make summer time special,” said Derek Schiller, executive vice president, Sales and Marketing, Atlanta Braves.

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