Wednesday, April 8, 2009

Coca-Cola and the Atlanta Braves team up in 2009 to increase recycling at Turner Field

Coca-Cola and the Atlanta Braves have joined their green initiatives to increase recycling at Turner Field and to highlight the benefits of recycling. Beginning on Opening Day, Braves game day staff will be outfitted in shirts made from recycled PET plastic bottles. Parking attendants, security staff, ushers, game entertainment staff, ticket takers and guest relations personnel will all be wearing the shirts, which contain yarn made from five recycled plastic bottles. The shirts all feature a Braves logo on the chest, a Coca-Cola Recycling logo on the sleeve and the Coke "Give it Back" recycling logo on the yoke.

"We envision a world where our packaging is seen as a valuable resource that can be re-used to produce a number of products, from new beverage containers to shirts and bags," said John Burgess, President and CEO, Coca-Cola Recycling. "This comprehensive program with the Braves is a great way for baseball fans to show their support for their hometown team and the environment."

Throughout the season, Braves fans will be able to recycle their plastic bottles in more than 250 branded recycling bins and barrels placed around Turner Field as part of the recycling and education program supported by Coca-Cola Recycling LLC. To kick off the program, the Coca-Cola Recycling Educational Vehicle will be in front of Turner Field on Opening Day, educating and entertaining fans with contests, videos, music and prizes. A video will be shown during each Braves game that educates fans on the life-cycle of a 20-ounce Coke bottle, from the point of purchase until it is reused to make apparel. An in-game baseball trivia contest sponsored by Coca-Cola Recycling will give fans an opportunity to win a Braves prize pack including items made from recycled plastic bottles.

"Our long-standing relationship with Coca-Cola has given us many ways to engage our fans," said Derek Schiller, Braves Executive Vice President of Sales and Marketing. "I can't think of a better way to educate our fans on the value of recycling than to show them how these fantastic shirts can come to life when people do something as simple as recycle a plastic bottle."

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