Wednesday, December 3, 2008

Recession Relief: Leading Coupon Publisher Puts Coupons Online

/PRNewswire/ -- Clipper Magazine, the Pennsylvania-based publisher of local and regional coupon magazines that reach about 35 million shoppers in over 30 states, recently launched, putting savings from local businesses nationwide at consumers' fingertips free-of-charge. allows anyone with internet access to easily search for local businesses in a multitude of product and service categories. Visitors can locate anything from chimichangas to chimney sweeps across the nation, as well as coupons, directions, and even menus and website links.

COO and Co-founder Ian Ruzow comments, " evolved from, our original online service that allowed Clipper Magazine readers to access and print electronic versions of local coupons. The 250 thousand members of that site became the first members of, but may be joined by anyone anywhere who surfs for savings." He notes that Clipper mails as Savvy Shopper in Georgia and Arizona and Rewards Magazine in Ohio, as well.

"It's an amazingly convenient and valuable free service for consumers and an outstanding opportunity for advertisers to increase exposure," he adds. Ruzow projects the site will feature 120 thousand local coupons or more by year's end.

Director of Product Development Sam Gorgone, who headed the group instrumental in developing, explains, "We anticipate that will become the new go-to site for consumers interested in saving money. In addition to business information and coupons, it offers news feeds and product and service reviews. It even allows users to create personalized savings pages that track their favorite businesses, coupons they access and locations they visit."

Of course the new service is being advertised in Clipper's magazines, but even those who don't receive the publications should easily stumble across it as a result of search engine optimization. Clipper's next steps include exploring the popular social media and mobile markets.

Ruzow asserts, "For 25 years Clipper's claim has been 'The Best Local Advertising in America. Period.' To maintain that claim, we now need to offer the best local online advertising, too. With, we're doing that, plus providing the best local savings."

Since 1983, Clipper Magazine has grown from a local, four-page campus advertising publication to over 500 local editions in 31 states. Mailed seven times annually, it reaches roughly 35 million homes with full-color ads featuring money-saving offers.

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