Monday, August 25, 2008

Chick-fil-A Kicks Off College Football Season With Free Food Giveaway

PRNewswire/ -- Chick-fil-A(R) is kicking off the college football season with a free food giveaway. In celebration of the inaugural Chick-fil-A(R) College Kickoff on Aug. 30 and the introduction of the new Chick-fil-A Chick-n-Strips(R) product, Chick-fil-A restaurants nationwide will offer a free 3-count serving of Chick-n-Strips(TM) to any customer wearing any football related apparel on Monday, Sept. 1.

The Chick-fil-A College Kickoff, pitting the University of Alabama against Clemson University, will be held at 8 p.m. (EDT) on Saturday, Aug. 30 at the Georgia Dome in Atlanta, Ga. and will be nationally televised on ABC. The following Monday, Sept. 1, from 10:30 a.m. until closing, customers are encouraged to visit any participating Chick-fil-A restaurant wearing football attire to receive a free 3-count of the chain's new Chick-n-Strips. Appropriate attire can include any visible article of clothing that contains any football team logo -- from a pee wee league uniform to a favorite NFL or collegiate jersey, hat, t-shirt or other accessories. The giveaway will be promoted during the Chick-fil-A College Kickoff broadcast on ABC, as well as other national and regional television networks.

"The college football season is an exciting time of year and we thought free food would be a great way to celebrate the inaugural Chick-fil-A College Kickoff game and encourage customers to try our new Chick-n-Strips," said Steve Robinson, Chick-fil-A's senior vice president of marketing. "Simply wear your football spirit on your sleeve - so to speak - and we'll gladly provide an opportunity to enjoy our new Chick-n-Strips for free. Whether your team wins or loses, free Chick-fil-A food is a great proposition for any football fan."

As Chick-fil-A continues to strengthen its brand presence nationally, the restaurant chain anticipates the Chick-fil-A College Kickoff will be a strong complement to the chain's college-level sponsorship portfolio. Chick-fil-A has been the title sponsor of the Chick-fil-A Bowl (formally the Chick-fil-A Peach Bowl) since 1997 and has helped grow the event to become one of the most competitive and highly viewed games during the college football bowl season. Last year, the Chick-fil-A Bowl's matchup between Auburn University and Clemson University was the most watched college game featured on the ESPN network and had the third-highest attendance of all bowl games. In addition to the Chick-fil-A Bowl, Chick-fil-A sponsors championship athletic events year round from the Southeastern and Big 12 Conferences.


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