Record-breaking Ritchie Bros. Auction Taking Place in Atlanta This Week

PRNewswire-FirstCall/ -- Ritchie Bros. Auctioneers, the world's largest industrial auctioneer, expects to attract bidders from across North America and around the world when it conducts the largest Atlanta auction in company history this week (on June 26 & 27, 2008).

The Ritchie Bros. auction site in Newnan (Atlanta), Georgia is filled with millions of dollars worth of heavy equipment and trucks - and every item will be sold to the highest bidders at this week's public auction, regardless of price. In total, more than 2,000 items will be sold over two days, including late model articulated dump trucks, wheel loaders, motor graders, motor scrapers, pull scrapers, dump trucks, truck tractors, trailers and crushing equipment. The auction will be strictly unreserved, with no minimum bids and no reserve prices. Every item will be sold on auction day. Registration to bid is free and open to the general public.

Ritchie Bros. has been conducting unreserved public auctions in Atlanta for more than 20 years. Ritchie Bros. sold almost 1,200 truck and equipment items during its largest Atlanta auction to date (held at the same site in November 2007). That auction generated a record US$31 million in gross auction proceeds and attracted bidders from 30 countries, including 46 U.S. states.

Thursday, June 26 & Friday, June 27, 2008
Auction start time: 8:00 a.m.

Ritchie Bros.' Atlanta auction site (4170 Hwy 154, Newnan,
Georgia). Site phone: +1.770.304.3355

A Ritchie Bros. auction is a fast-paced, exciting event. Mobile
equipment moves over a ramp in front of the crowd of bidders in
the auction theater. Interested buyers bid competitively on the
items, either in person at the site or live over the internet.
Most items sell in less than one minute. Ritchie Bros. auctions
are completely unreserved, meaning there are no minimum bids
and no reserve prices, unlike many traditional or online-only
auctions. Every item is sold to the highest bidder on auction
day, regardless of price.

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